Branding: Tale of Two Airliners

Thanks to the power of Twitter, I came across two Youtube videos.

The above video is promoting Singapore as a tourism spot, the Japanese way. It is creative and original. It makes me laughed out at the potential misunderstanding that the spout off Merlion’s mouth is for bathing, is not! Although the video is intended for the Japanese market, it does a little more to attract me to travel to Japan for a tour or two, via ANA.

The second video is about how the United Airlines broke his guitar and through, what Chinese termed as, tai-chi their way into not approving the claim. To paraphrase: Hell haveth no furry as a musician‘s wrath. I pity United Airlines. This viral video has more than 130 000 views and 80 honours all in 3 days. In addition: this is just part one of the trilogy:

They didn’t deny the experience occurred but for nine months the various people I communicated with put the responsibility for dealing with the damage on everyone other than themselves and finally said they would do nothing to compensate me for my loss. So I promised the last person to finally say “no” to compensation (Ms. Irlweg) that I would write and produce three songs about my experience with United Airlines and make videos for each to be viewed online by anyone in the world. United: Song 1 is the first of those songs. United: Song 2 has been written and video production is underway. United: Song 3 is coming. I promise.

Talk about negative branding through consumer power.

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