LG Launches New Pocket Photo With Enhanced Portability

SINGAPORE, APRIL 29, 2014 – Following the popularity of its first model, LG Electronics (LG) recently introduced the Pocket Photo 2.0 (PD239) smart mobile printer in Singapore. The device provides wireless connectivity with NFC and Bluetooth, enabling users to print customized pictures from tablets and smartphones. It also offers a slimmer design with increased battery life. Compatible with Android, iOS and Windows Phone 8, the refreshingly versatile Pocket Photo 2.0 is an excellent travel companion. The stylish new model comes in sweet pink and jewel white.

“Printed photos have a sentimental appeal that digital images are not truly able to replicate,” said Scott Jung, Managing Director of LG Electronics Singapore. “Our Pocket Photo 2.0 embraces the emotional aspect of the printed photo while offering a level of portability and convenience that traditional film cameras can’t match. We are confident that people will find the customization and sharing potential offered by this innovative product very exciting.”

The eye-pleasing LG Pocket Photo 2.0 is one of the smallest mobile photo printing devices on the market. With a width of just 20mm, the new model is 4mm thinner than its predecessor. Despite having a thinner body, the device provides longer battery life for more on-the-go fun. In addition, the LG Pocket Photo 2.0 prints 5.1 x 7.6-cm (2 x 3-inch) pictures rendered at a crystal clear 313dpi – perfect for sharing or displaying. After downloading and installing the free editing app, users can connect their smartphone or tablet to the Pocket Photo 2.0 and begin printing immediately.

A Better App and Exceptional Social Integration

LG has also enhanced its editing app to let users experiment with an expanded range of customization options. A new set of filter effects has been added, as well as a clever frame augmentation feature. The upgraded app still boasts all of the favorites from the previous version, including the ability to embed QR codes on photographs. This feature has been praised by tech enthusiasts looking for a fast and simple way to connect a physical photograph with an online community or internet-based content. The creative and easy- to-use combination of app and device makes the Pocket Photo 2.0 a stellar tool for bringing family and friends together.

ZINK Printing Technology

The Pocket Photo 2.0 uses ZINK® paper, eliminating the need for expensive ink cartridges. ZINK printing technology utilizes heat to activate the necessary color-forming chemistry. Compared to conventional printing processes, ZINK’s inkless paper system preserves images longer, and produces less smearing. Impressively, the Pocket Photo 2.0 can produce 30 ZINK paper prints on a single charge.

The Pocket Photo 2.0 is available in White and Pink at S$229 at LG authorized retailers.

The Zink Media Photo Paper comes in the following options: 30 paper sheets and 90 paper sheets at S$15 and S$40 respectively, while a pouch of 30 sticker sheets retails for $18.

For more product information, please visit http://www.lg.com/sg/mobile-phone-accessories.

Brochure: LG_Pocket Photo 8pp DL Brochure_FA

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